Beer stein "Fröhlich Gemüthe giebt frisches Geblüte."

Description

During 1748 the respected iron founder François Boch began manufacturing ceramic tableware in the village of Audun-le-Tiche in the Duchy of Lorraine. His plates, cups, pots and tureens had simple shapes but were of excellent quality and because of this his goods became well known in a relatively short period of time. Based on his success he founded the company of Jean-François Boch et Frères with his brothers during 1767; this second factory was located in Septfontaines (Seven Springs) not far from the Luxemburg fortress and commenced in early industrial serial production.

Already in 1770 the Septfontaines factory started to produce goods with the famous 'Brindille' pattern which is still in the 'Villeroy & Boch' product range today under the name of 'Alt-Luxemburg'. Of course, other businessmen tried to copy the success of François Boch and one of them was Nicolas Villeroy who set up an earthenware factory in Vaudrevange (today called Wallerfangen) on the River Saar in the year 1789. He successfully applied decorations onto tableware by using the advanced copper plate printing technique which was a decisive precondition for cost-effective serial production.

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